When YUMCHA meets a tea restaurant

Yushan and Rongji form a strong alliance to build a Queensland catering franchise business

Hong Kong-style tea restaurants are representative of the development of Hong Kong’s food culture. With the arrival of early Hong Kong immigrants, Chinese people in Brisbane and the Gold Coast are also blessed to taste authentic Hong Kong-style tea drinks and tea restaurants. Among the many tea drinks and tea restaurant catering brands, Yushan and Rongji are definitely old brands that belong to our local Chinese value. Nowadays, these two major catering brands have formed an alliance. So what is the original intention of the alliance? How to develop and plan the business franchise layout of the two major brands in the future? Today, Huayou Weekly will find the answer for all readers.

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The reporter met Marco, the owner of Yushan, in 2010. At that time, he had already established YUMCHA brand restaurants in Robina Shopping Center on the Gold Coast and Carindale Westfield Shopping Certre in Brisbane. The food was of good quality and tasted good. Although it was not in a Chinese gathering area, there were many Chinese Go there because of its high acceptance by Australians, and there are many local Australian customers among the guests, so the restaurant's business has steadily increased. In the following years, Marco used standardized management and business franchise models to gradually expand his catering territory. The YUMCHA brand has successively entered well-known large shopping malls such as Garden City, Indooroopily, and Pacific Fair. With high-quality brand image, professional international management and a steady franchise business model, Yushan's catering territory in the Gold Coast and Brisbane has now been completed. According to the person in charge, Marco, Yushan’s future development targets are the Gold Coast, Queensland outside Brisbane, Adelaide and Perth.

Wing Kee

Speaking of Wing Kee, I would like to first introduce to you the history of the development of teahouses: teahouses originated from restaurants in Hong Kong. They provide Hong Kong-style Western food and some Chinese food. They are Hong Kong's popular eating places. In the early years, only tea restaurants in Hong Kong provided Western food, which was expensive. After World War II, Hong Kong people were increasingly influenced by Western food customs, and ice houses began to provide cheap imitation Western food. At that time, the ice room mainly provided coffee, milk tea, red bean ice, sandwiches, toast, etc., and some had a bread factory to produce pineapple buns, egg tarts, etc. The variety of food provided by the ice room gradually increased, and it began to combine the model of a Western restaurant and a dining room, evolving into today's tea restaurant, providing simple Chinese dishes and European and American food, and larger ones will serve dinner side dishes.

Wing Kee Tea Restaurant in Brisbane was founded in 2008. It is the first Hong Kong-style tea restaurant in Brisbane, with a Chinese market share of 80%. It has always played the role of the leader of Hong Kong-style tea restaurants in Sunnybank, with authentic Hong Kong-style Drinks and a variety of Hong Kong-style delicacies have made Wing Kee a popular hangout and a preferred choice for dining out. According to owner Jack, operating Wing Kee is to provide diners with high-efficiency, affordable, and high-quality Hong Kong-style catering. In 2010, Wing Kee also founded a new brand, Fusion360, a Western-style restaurant located at 95 Mains Roads, Sunnybank. The various Hong Kong-style snacks, signature baked rice, creative Western food, and excellent steaks in the tea restaurant are very popular among young people and have become another famous late-night snack. From 2012 to 2014, Wing Kee opened Wokawoka Fast Food in the Gargen City Food Court, offering instant stir-fried fresh roasted rice and Hong Kong-style baked rice, providing customers with fast, fresh and hot food, which was well received. Unfortunately, the expansion of the market renovation project has forced Wokawoka to relocate. In 2015 and 2016, Wokawoka opened in "Warrigal Square Shopping Center" and "Bellbowrie" in Baliping respectively. Popular among nearby residents, the restaurant has also introduced more creative cuisine.

The original intention and future development direction of the alliance between Yushan and Rongji

Macro, the person in charge of Yushan, talked about the original alliance between Yushan and Rongji. He wanted to copy Yushan’s successful experience in management and franchising over the years to Rongji, and work with Jack to bring Rongji to a new level. Wing Kee is well-known. It is a long-established Hong Kong-style tea restaurant in Brisbane, with a Chinese market share of 80%. In addition, Wing Kee, like Yushan, is not only deeply loved by Chinese diners, but also the mainstream Australian group is interested in Hong Kong-style catering. It is also very rich. Due to historical reasons, the menu of Hong Kong-style tea restaurants retains many European and American dishes, such as Italian dumplings, steaks, sandwiches, etc. The Western market is very receptive, and they can also taste Hong Kong-style specialties. Fried rice, fried noodles, etc. Nowadays, Australia's economy is developing slowly, and fast food is deeply loved by everyone for its low price and efficient service. The two people in charge are very optimistic about the market prospects of Wing Kee. Macro said: "The purpose of the alliance is to introduce Rong Kee to the Western market, continue the business franchise model, and expand the Rong Kee brand to Sydney and Melbourne in the future."

Rongji’s franchise model

According to Macro, Yushan already has a complete set of mature and complete brand franchise models, and Rongji's franchisees will operate in strict accordance with the previous model. As the brand leader, Wing Kee’s responsibilities include assessing the potential of franchise locations and finding prime store locations; being responsible for finding experienced chefs and field teams for franchisees and providing training; and supplying secret ingredients for dishes to ensure consistent taste.

Regarding the conditions for franchisees, Macro said: Rongji welcomes young people with dreams and new and old immigrants who want to start a business to become Rongji franchisees. As long as you are diligent and motivated, you can be the owner of a Rongji franchise store. As a boss, of course, you also need to know how to cooperate and communicate with the team to ensure team cohesion, work efficiency and service quality. Rongji's franchise stores only require one chef to operate, so the cost of joining is low and the risk is very small.

Conclusion

"It is better to have fun alone than to have fun together." The success of the Yushan franchise business model has provided a wealth of experience for entrepreneurs who want to join Rong Kee. We hope that more Chinese compatriots can start their own businesses, establish a foothold in Australia, and create social value. , experience more social identity, and provide better economic security for themselves and their families.