SINCE DAY ONE, GYG HAS BEEN OBSESSED WITH MAKING DELICIOUS MEXICAN FOOD USING ONLY THE BEST QUALITY FRESH PRODUCE.
Guzman y Gomez was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan. Steven, a former hedge fund manager, and Robert, who had a background in fashion wholesale and retail, both missed the authentic fresh flavours of Mexican cuisine that they had grown up with in America.
After realising that there was a genuine gap in the Australian market for fresh, clean Mexican food, they decided to create their own restaurant named Guzman y Gomez to honour their childhood friends. Steven and Robert had a vision to build a restaurant business that had the speed and convenience of fast food but to re-invent the fast food category by serving high-quality food.
They then set about ensuring the brand was authentic to its core and established GYG’s values which remain today. Every detail in establishing the brand was thought out. The brand’s main colours were developed as well as the bespoke GYG font in the logo (look carefully and you will see the GYG font is made of sticky tape to represent the amazing street art of Mexico).